At Classic Beverage Company,
We Have a Story to Tell

We are a niche marketer dedicated to representing and promoting the best fine wine, artisanal spirits and craft beer portfolio in the state. As well as everything you need to stock your bar and retail businesses. As your partner in Colorado, it is important for you to know that we have the service that your brand deserves. Our warehouse is temperature controlled and our fleet of a dozen delivery trucks provide service to our account base that is second to none.

We’re proud to be a local resource for an international selection of eloquent, hand selected products. Our team of professionals are knowledgeable and responsive in the marketplace. We take pride in our “no excuses” approach to customer service and are in business to meet — and exceed, your needs.

To find a sales representative in your area, please contact our main warehouse at 303-825-1360. We are happy and honored to help you with your wine, beer & spirits needs.

who we are
Ken Theobald
General Manager
With 40 years of industry experience in Colorado — with stints in both fine dining and large retail stores throughout Denver and Boulder — as well as boutique wholesale and nationally affiliated distributor management, Ken has been the General Manager and cofounder of Classic since its inception.
Chris Bieker
CFO
After graduating from the University of Kansas, Chris spent the first several years of his career gaining practical accounting experience working for a small public accounting firm in Kansas City, Missouri. He joined Classic in 1997 to help manage day to day administrative functions and has grown into the company’s Chief Financial Officer.
Bruce Kampman
Portfolio Manager
A graduate of Western State College, Bruce came up through the industry on the retail side to become wine buyer for one of the premier liquor stores in the country. This led to work in wholesale, wholesale management and finally national experience on the supply side. Joining Classic in 1999, he manages the input side of the business, helping to position and represent our suppliers to the market.